Reliance Nippon Life Insurance company is pleased to present the #WalkPeChal campaign an initiative to promote Walking as a Way to stay fit. It is a wellness initiative aimed at promoting health and wellness amongst citizens of the country. The fast-paced life and quick access to services have led to increased stress and a sedentary lifestyle. This is at the core of increasing instance of lifestyle related ailments.

As a responsible Corporate Citizen, Reliance Nippon Life Insurance Company has embarked on the #WalkPeChal campaign. We are pleased to share that Malaika Arora, who is a fitness enthusiast herself, has graciously agreed to join hands in promoting this campaign. Malaika Arora and Ashish Vohra who is ED and CEO of Reliance Nippon Life Insurance Company officialy launch the campaign at Reliance Centre, Santacruz East. The campaign is conceptualised by Himanshu M Sharma of Joker Films Pvt Ltd.

As per research by the Harvard University, walking improves many of the cardiac risk factors such as cholesterol, blood pressure, diabetes, obesity, vascular stiffness, inflammation and mental stress. It also helps protect against dementia, peripheral artery disease, depression and against some forms of cancer.